A Love Letter to Los Angeles: From Our Hearts to Yours

This Valentine’s season feels different. Like so many of you, our hearts are heavy as we reflect on the recent challenges Los Angeles has faced. But in the midst of heartbreak, we’ve also been deeply moved by the resilience, kindness, and strength of this city we call home.

At Tres Sur, we’ve been asking ourselves two important questions every day:

These two small questions have helped us stay grounded and intentional. They remind us that balancing care for our community with care for ourselves is the key to staying strong, especially when life feels uncertain.

For You, With Love
We started Tres Sur because we believe lingerie is more than fabric; it’s about how you feel in your own skin. It’s about embracing yourself fully, even when times are tough. This Valentine’s Day, we hope you’ll take a moment to do something just for you—whether that’s treating yourself to a little luxury, finding a moment of calm, or simply putting on something that makes you feel amazing.

We’ve poured our hearts into our Valentine’s collection, crafting pieces that are as beautiful and unique as you are. Because self-love isn’t selfish—it’s the foundation for everything else.

A Community That Inspires Us
One of the things we love most about Los Angeles is its heart. In the face of hardship, this city shows up. Neighbors help neighbors. Strangers lend a hand. Every gesture, no matter how small, becomes part of something much bigger.

We’ve seen this spirit firsthand, and it’s why we’re so proud to be part of this community. At Tres Sur, we’re committed to doing our part—whether that’s through donations, support, or simply offering a little bit of joy through what we create.

Celebrate Love in Every Form
This Valentine’s Day, let’s redefine love. Let’s make it about showing up for each other, lifting up our community, and taking care of ourselves, too. Whether you’re gifting a loved one or treating yourself, know that every piece we design is made with love and care—just for you.

To everyone who’s been impacted by recent events: we see you, we’re here for you, and we’re in awe of your strength. Los Angeles, we love you endlessly. Thank you for inspiring us every single day.

With all our love,
The Tres Sur Team